Wear it Purple was founded in 2010 in response to young people taking their own lives as a result of bullying and harassment from the lack of acceptance of their sexuality or gender identity.

Research is damning with 75% of LGBTIQ youth experiencing some form of discrimination. 61% experience verbal abuse, 19% experience physical bullying. 24.4% of Lesbian, Gay, Bisexual people experience depression. 36.2% of Trans Australians experience depression. This compares to 6.8% of the general population who experience depression.

We’re a not-for-profit that strives to foster supportive, safe, empowering and inclusive environments for rainbow* young people in four key areas:

Awareness – Providing support and resources for Schools, Universities, Gender & Sexuality Alliances (GSA’s) and Youth Organisations to assist them in creating inclusive experiences for rainbow young people. We act as a source of Purple merchandise to support the effective delivery of Wear It Purple Day in Schools, Universities, Workplaces and the broader community.

Opportunity - Providing meaningful opportunities for rainbow young people to develop their skills, expand their network and contribute to the inclusivity of their communities.

Environment – Providing supportive & safe spaces (digital and physical) and contributing to a world where young rainbow people feel proud of who they are.

Collaboration – Uniting with other organisations to further the inclusion of rainbow young people.

Wear it Purple Day is held on the last Friday in August each year – this year being Friday 30th of August. In 2019 our theme is ‘Stand Up. Stand Out’ and we encourage all Australians to wear purple to show young LGBTIQ people they are loved, supported and empowered to bring their whole self to life.

Your financial donation helps us;

  • Provide schools with valuable resources at no cost

  • Ensure merchandise is affordable for all

  • National growth and participation in pride events across Australia

  • Official Wear it Purple Day events in every capital city, territories and regional areas (In 2018 official events only held in NSW and QLD)

  • Fund new initiatives including participation in Pride events across the country and in 2018 a Rainbow Youth Party

We sincerely thank you for your support.